My Role
UX Lead — User Flows, Visual Design, Interaction Design, Rapid Prototyping
Team
Om Sharan Singh
Gaurav Bhutani
Vrushab
Versha
Anirudh
Timeline & Status
6 Months, to build a MVP
Overview
CONTEXT
The message was loud and clear
Better user experience on the finance app was the request from the community. Above all else, it was the right thing to do, and an opportunity to overdeliver
Daniël
@dvdwinden
"Thinking about switching to a neo bank, but the trust issues are real 😬. How do I know my money will be safe? #NeoBank #TrustIssues"
Mani
@BeingMani97
"Seriously considering a neo bank, but the thought of putting all my money into something new is nerve-wracking 😬. Need some reassurance here!
Dann
@DannPetty
Struggling to keep track of my spending with these digital banking apps . Can't seem to find one that's user-friendly enough to help me manage my money effectively!
Davo
@pixelbeat
"Digital banking apps are supposed to make life easier, right? Not feeling it. They're more confusing than helpful, especially when it comes to saving and budgeting. #DigitalBanking #Confusion"
Manoj
@manojnayak
Feeling lost when it comes to my finances 😞. Wish there was an easier way to increase my financial awareness and work towards my goals!
Rishika
@heyishika
I know I should be more financially savvy, but where do I even start? Existing banking apps aren't exactly offering much in terms of education or guidance.
THE PROBLEM
A pile-up of constraints.
How might we empower financially inexperienced young adults and millennials in India to manage their finances effectively and responsibly through a new age online banking app?
How might we help people manage money?
How might we gain trust of users for neo bank?
How might we increase financial awareness to help people meet their financial goals?
USER RESEARCH
You gotta start somewhere.
We've meticulously examined more than 18 apps, delving into research across 12+ metrics to gain comprehensive insights into the market landscape, competition, and feature landscape.
Surveys and Questionnaires.
We wanted to understand how money matters for young folks, So we asked 56 people some questions.
We wanted to learn about their money habits, dreams, and troubles. This survey helps us make our app better for real-life money situations. Our presentation will show you what we found out, how we looked at the answers, and how we 're using these ideas to improve our app. It' s like putting what people need in to our technology to help them with their money decisions.
How might we help people manage money?
How might we gain trust of users for neo bank?
How might we increase financial awareness to help people meet their financial goals?
Insights of User Interviews
We wanted to understand how money matters for young folks, So we asked 56 people some questions.
We wanted to learn about their money habits, dreams, and troubles. This survey helps us make our app better for real-life money situations. Our presentation will show you what we found out, how we looked at the answers, and how we 're using these ideas to improve our app. It' s like putting what people need in to our technology to help them with their money decisions.
Many young adults in India lack sufficient financial literacy, leading to poor financial management and decisions.
Lack of readily available tools and resources makes it harder to manage personal finances, which in turn causes stress and makes it harder to reach financial goals.
Young adults have a higher level of trust in established traditional banks for financial services.
UPDATE FLOW
Information Architecture
The information architecture for our banking app was meticulously crafted to ensure a seamless user experience. Our approach began with a deep understanding of user needs and behaviors through extensive research and user testing. We then identified key user tasks and content categories, which formed the foundation of our navigation hierarchy. Each section of the app was carefully structured to provide intuitive access to essential features and information. We prioritized simplicity and clarity, organizing content in a logical manner while minimizing cognitive load.
Through iterative design and feedback cycles, we refined the architecture to optimize usability and meet the diverse needs of our users. The result is a cohesive information structure that facilitates effortless navigation, empowers users to manage their finances effectively, and enhances overall satisfaction with the app.
VISUAL DESIGN
Wireframe Design
The wireframe design phase of our banking app was fundamental to laying the foundation for a user-friendly and functional interface. We began by sketching out low-fidelity wireframes, focusing on structuring content, defining key user flows, and establishing interface elements. These wireframes allowed us to quickly iterate and refine the layout, ensuring clarity and ease of navigation. Through user testing and feedback, we validated our wireframes, making adjustments to optimize usability and address user pain points.
Once the wireframes were finalized, they provided a blueprint for the visual design phase, guiding the placement of elements and interactions to create a cohesive and intuitive user experience.
Visual Design
The visual design phase of our banking app was centered around creating a visually appealing and brand-consistent interface that enhances user engagement.
Building upon the wireframes, we applied our brand's visual identity, including color schemes, typography, iconography, and imagery. We focused on creating a modern and clean aesthetic while ensuring accessibility and usability across different devices and screen sizes.
Through careful consideration of layout, spacing, and hierarchy, we crafted an interface that guides users seamlessly through their financial tasks while maintaining a visually engaging experience.
Iterative design and feedback loops allowed us to refine the visual elements, ensuring consistency and alignment with user expectations and preferences.
